Question 1

In the event of a discrepancy between the plan and reality, what should the managers do?

Accepted Answer

A)   Recast the plan in its entirety.
B)   Formulate a second plan to bring the company back to where it should be.
C)   Amend the existing plan to move towards the original target.D) B) and C)
E) A) and B)

Question 2

What is tacit knowledge?

Accepted Answer

A)   Knowledge which is difficult or impossible to codify, and which resides in the heads of employees.
B)   Knowledge which everyone in the company takes for granted.
C)   Knowledge which everyone assumes is common, but which in fact is not.D) A) and B)
E) B) and C)

Question 3

A system of using a limited set of measures, derived form the success factors for the industry is called:

Accepted Answer

A)   Factor analysis.
B)   Balanced scorecard.
C)   Measure allocation.D) B) and C)
E) A) and C)

Question 4

Control exercised by workmates through the corporate culture is called:

Accepted Answer

A)   Administrative control.
B)   Social control.
C)   Self-control.D) A) and B)
E) A) and C)

Question 5

Knowledge which is written down or otherwise recorded is called:

Accepted Answer

A)   Tacit knowledge.
B)   Public knowledge.
C)   Explicit knowledge.D) A) and B)
E) A) and C) C

Question 6

A problem which has no single solution, and for which attempted solutions create more problems, is called:

Accepted Answer

A)   A complex problem.
B)   An insoluble problem.
C)   A wicked problem.D) B) and C)
E) All of the above C

Question 7

Competency is derived from:

Accepted Answer

A)   Combining resources effectively.
B)   Training staff effectively.
C)   Developing a suitable strategy.D) All of the above
E) B) and C)

Question 8

Which of the following is NOT part of the resource audit?

Accepted Answer

A)   Physical resources.
B)   Human resources.
C)   Government regulations.D) None of the above
E) A) and C)

Question 9

A comprehensive check of the company's current marketing activities is called:

Accepted Answer

A)   The marketing review.
B)   The marketing audit.
C)   The marketing balance sheet.D) A) and C)
E) B) and C)

Question 10

Which of the following is NOT a tangible resource?

Accepted Answer

A)   Machinery.
B)   Employees.
C)   Work in progress.D) A) and B)
E) A) and C) B

Exam 17: Marketing Planning, Implementation and Control

In the event of a discrepancy between the plan and reality, what should the managers do?

Correct Answer
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What is tacit knowledge?

Correct Answer
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A system of using a limited set of measures, derived form the success factors for the industry is called:

Correct Answer
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Control exercised by workmates through the corporate culture is called:

Correct Answer
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Knowledge which is written down or otherwise recorded is called:

Correct Answer
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C

A problem which has no single solution, and for which attempted solutions create more problems, is called:

Correct Answer
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C

Competency is derived from:

Correct Answer
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Which of the following is NOT part of the resource audit?

Correct Answer
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A comprehensive check of the company's current marketing activities is called:

Correct Answer
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Which of the following is NOT a tangible resource?

Correct Answer
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B

Exam 17: Marketing Planning, Implementation and Control

In the event of a discrepancy between the plan and reality, what should the managers do?

Correct AnswerverifiedShow Answer

What is tacit knowledge?

Correct AnswerverifiedShow Answer

A system of using a limited set of measures, derived form the success factors for the industry is called:

Correct AnswerverifiedShow Answer

Control exercised by workmates through the corporate culture is called:

Correct AnswerverifiedShow Answer

Knowledge which is written down or otherwise recorded is called:

Correct AnswerverifiedC

A problem which has no single solution, and for which attempted solutions create more problems, is called:

Correct AnswerverifiedC

Competency is derived from:

Correct AnswerverifiedShow Answer

Which of the following is NOT part of the resource audit?

Correct AnswerverifiedShow Answer

A comprehensive check of the company's current marketing activities is called:

Correct AnswerverifiedShow Answer

Which of the following is NOT a tangible resource?

Correct AnswerverifiedB

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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C

Correct Answer
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C

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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B